EUI – Zentropy MICE

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Reshaping a new concept of MICE sustainability under an urban entropy approach to enhance the legacy to Valencia citizens and optimize energy, matter and information

Acronym: Zentropy MICE
Project website: zentropymice.eu
Partnership: 13 partners

Lead partner:

Valencia City Council (Spain)

Λοιποί εταίροι:

Valencia Conference Centre
Las Naves Foundation of Valencia region for strategic promotion, development and urban innovation
Technical University of Valencia
Visit València Foundation of the Valencian Community
Khora UrbanThinkers

Transfer Partners:

Municipality of Larissa (Greece)
Heidelberg (Germany)
Ljubljana (Slovenia)

Project Description

Within the framework of the European Urban Initiative (EUI), the city of Valencia is implementing the innovative Zentropy MICE program, aiming at the sustainable development of MICE (Meetings, Incentives, Conferences, Exhibitions) tourism and the socio-economic enhancement of the city through an entropy approach.

Zentropy MICE aims to:

Apply an entropy approach in the MICE sector, organizing Energy, Matter, and Information (E+M+I) flows.
Reduce negative impacts (carbon footprint, resource consumption).
Enhance positive impacts, such as legacy, knowledge dissemination, and community participation.
Create an entropy calculator to evaluate conferences before and after the implementation of E+M+I dissemination structures.

Valencia hosts the Palacio de Congresos, which accounts for 27% of the city’s MICE activities with 135 events and 116,000 visitors in 2022. The program aims to integrate the city into the positive impacts of MICE, transforming the Palacio into a hub of sustainable practices.

Transfer Partners will implement the model in their cities, creating a positive footprint for MICE tourism and leveraging Valencia’s experience.

Strategic Alignment with European Policies

The program aligns with: